It’s difficult, nowadays, to say that anything is original. We are constantly borrowing from each other. Borrowing is a part of being a global community. Ideally, our interactions with other cultures provide beautiful opportunities to discover other traditions, expand our views, and learn from each other. However, as we covered in our last post, borrowing from other cultures can also come with serious negatives, when we don’t do it respectfully and appropriately. So, how exactly can we share with our diverse communities around the world in a healthy manner?
First, it starts with evaluating our motivations and attitudes for borrowing. Why are we doing it in the first place? Do we understand what we are borrowing in its full context? Or are we leaving room for misinterpreting and misappropriating the cultural artifact? It is easy to disassociate cultural traditions from people, like when we adopt fashion styles because they might make us “stand out” from our normal crowds. Not that there is anything wrong with appreciating the appearance of cultural artifacts, but if we do not look deeply at where they come from and how they are used by their culture of origin, we end up creating caricatures of the culture and the very real people who shape it and give it meaning. This brings us to our first step to healthy cultural borrowing:
Step 1: Actively seeking education about the cultural group.
Even further, we should try to seek this education from a direct source, otherwise the knowledge we obtain can be by biased by the interpretations of non-members of the culture. By learning about where these artifacts come from and how they are used, we learn the context behind them, and we can better understand how certain (or all) uses of the artifact may be inappropriate or offensive.
Also, we should inform ourselves regarding the history of oppression in the cultural group and our own culture’s relationship history with them. By recognizing the inequalities that may be present, we also recognize the wounds our cultural group may have inflicted on them, and we can work towards not repeating the mistakes of the past. All of this brings us to an informed respect of the cultural group (the people and their traditions and values), and helps us avoid harmful homogenizing and degrading stereotypes.
Step 2: Giving back to the cultural group.
Giving back involves a couple of different levels. First of all, we need to give credit where credit is due. We are, after all, borrowing not taking. In giving credit to the group, we must be able to disclose to others what we learned in Step 1, especially emphasizing appropriate and inappropriate uses of the cultural artifact. In fact, being able to tell others isn’t enough, we should also be pro-active about sharing our education with those interested in the items borrowed. Secondly, if we are making profit distributing the artifact, we should also give monetary credit to the cultural group. Without them, there would be no profit, after all. Too much to ask? We don’t think so. We believe that businesses should be held accountable for this, as it is a method of showing corporate social responsibility and understanding that businesses are part of the community too and their actions have a deep impact on people and the environment. Borrowing cultural artifacts is using a resource, and taking resources without giving back to the community is exploitation and theft.
We, at f.a.c.t.s. are very proud to be making every attempt to give as much as we can (our goal is to reach a point where we are giving 50% of the profits) back to the communities, who share some of their unique cultural resources with us. For every fashion article we sell, we will also be providing our customers cultural appreciation cards (with information on where the article came from and its cultural context) as well as social issues cards (with information on the particular community need we will be investing in with the profits). Our blog will also highlight the cultural group in focus for each season, giving a platform to the multiple voices in the community. That is just the start. As we expand, we will be doing social needs assessments in collaboration with the community in focus, in order to ensure that our investments are being put to the best use. This blog will allow transparency with our customers to hold us accountable for our policies and principles. (You can check our Business Ethics page for more information.) Look forward to our next post, where our media analysis expert (and co-founder of f.a.c.t.s.), Marlaina Dreher, will be finishing off our discussion of cultural appropriation and the role/influence of the media. Again, we want to open the conversation up to our potential customers and supporters of f.a.c.t.s. So, if you have any relevant opinions, comments, suggestions, or questions, please feel free to give us feed back. We love to hear from you!
We are still working hard in the preliminary stages of setting up our website/store site, but will keep you updated as soon as we have finalized our exact opening date! (We are still looking at mid-June.)